Best Brands 2009
When a picture of a can of Coke is recognizable to citizens in the poorest nations of the world, you have a good brand. When your restaurant serves food to 47 million customers per day in 122...
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How the Dream Team Foreshadowed the Olympics’ Sponsorship Controversy
Usain Bolt, in 2009, during the dedication ceremony of the new headquarters for Puma, a company he was unable to promote during the London Olympics, despite the $9 million the shoemaker reportedly pays...
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No Accounting for Taste
Years ago, while shopping at Target, I happened upon something amazing: a holiday pack of Thanksgiving-themed sodas from Jones Soda Co. This was no ordinary beverage selection—there wasn’t a cola or...
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