Best Brands 2009
When a picture of a can of Coke is recognizable to citizens in the poorest nations of the world, you have a good brand. When your restaurant serves food to 47 million customers per day in 122...
View ArticleHow the Dream Team Foreshadowed the Olympics’ Sponsorship Controversy
Usain Bolt, in 2009, during the dedication ceremony of the new headquarters for Puma, a company he was unable to promote during the London Olympics, despite the $9 million the shoemaker reportedly pays...
View ArticleNo Accounting for Taste
Years ago, while shopping at Target, I happened upon something amazing: a holiday pack of Thanksgiving-themed sodas from Jones Soda Co. This was no ordinary beverage selection—there wasn’t a cola or...
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